INTERACTIVE
Every agency talks about its services as something beyond the norm. Few deliver. Call us the exception, then, because we do more than deliver. We go beyond in every way. In fact, that very quality is tattooed on our corporate DNA.
Interactive Services
Right now, there are over 160 million people online throughout the country. They spend an average of 48 hours plugged in every month, which is 117% more than just five years ago.
Are you starting to understand why E. B. Lane has done more than just add an “Interactive Group?” Why we’ve gone to such great lengths to make all things digital a core part of our culture?
For years now, E. B. Lane has been sharpening and expanding its interactive capabilities, hiring top talent, and growing a powerful network of partners. And you know what? It shows. Some of our best work to date is seen only by audiences online.
Among our established list of interactive offerings are:
- Web Marketing Strategy & Planning
Our process includes an online presence and opportunity audit as well as consumer composition and segmentation studies.
- Paid Search Marketing & Landing Page Development
Strategies for finding the terms to draw an audience in and make them want to look further.
- Email Marketing & Template Design
Ongoing support for email marketing campaigns, including results measurement and easy design.
- Online Social Marketing & Measurement
Innovative methods for quantifying, measuring and even monetizing a social media presence.
- Market Research, Surveys & Focus Groups
Campaign measurement and ROI analysis services, plus more qualitative forms of research.
- Search Engine Optimization & Marketing
Detailed application of known web design qualities that lead to a greater likelihood of search engine attention.
- Conversion Tracking & Web Analytics
Complete solutions for managing the data captured within every aspect of the digital footprint.
- Mobile App Development & Mobile Marketing
Services that can expand the online presence to third-screen devices and use them for greater brand interactivity.
- Web Development & Design
Both turnkey and custom Web site design, covering big, small, static, Flash, data-base-driven sites and more.
- Online Banner Ad Development
Design and production of online campaigns, from the simplest banner to rich media executions.
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