MEDIA SERVICES

Every agency talks about its services as something beyond the norm. Few deliver. Call us the exception, then, because we do more than deliver. We go beyond in every way. In fact, that very quality is tattooed on our corporate DNA.

Inside Lane Blog

Media Services

Print. TV. Banner ads, plus other online and interactive platforms. Radio. Out of home, including billboard. So which media do we prefer?

We’ll choose “all of the above.”

The way we see it at E. B. Lane, solid media planning and strategy addresses multiple media platforms in order to draw in the greatest concentration of our target audiences. Using our proprietary process for developing media strategy, our internal team’s impressive qualifications, and our experience in covering local to national accounts, E. B. Lane doesn’t set out to hit the media mark. We aim higher.

Media Strategy

This is where it all starts. We determine what our foundation is – including objectives to budgets to campaign priorities. We then create a roadmap, designed specifically to chart the path to our targets by identifying their consumption, behavior, demographics and psychographics. By the time we’re done digging through all that data, we’ve got some incredibly focused recommendations.

Media Planning & Buying

Our recommendations come packaged as a detailed tactical plan. This goes to our third-party, media-buying subcontractor. You know – the one with over $9.1 in billings. You call them Initiative. We call them often. Which is why our clients enjoy such amazing negotiating clout. Thanks to this vital relationship, we’re able to get the spots, added value and efficiencies we want.

Media Optimization

Every dollar in the media budget should be spent wisely. That’s our credo. To ensure this, we employ a variety of methods, including detailed monitoring of all active media, flexibility in changing aspects of the plan that aren’t working on the fly, and a comprehensive post-buy analysis that highlights what can be done better in the next plan.