Archive for December, 2011

Jungle kayaking with Whitewater Fresh Zest

December 22, 2011

The trek through the dense, tropical jungles of Chiapas, Mexico felt like something right out of an Indiana Jones movie. I strained to keep my imagination in check but I almost expected a burst of poison darts to pepper the trees as we passed. Local Mayan Indian guides, weighed down with Panavision cameras and lights trudged before us while large, strange spiders scurried under our feet and brightly colored birds flew overhead. Suddenly, the jungle parted to reveal the destination of our journey…

Mark I
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Mark I

Incite #4: Bold is the new safe

December 15, 2011

Once upon a time, most marketers erred on the side of safer – and almost always boring – ideas in order to make their brands more palatable. In addition, they would attempt to address every possible audience in hopes of …

Gary S
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Gary S

Is your smartphone making you look stupid?

December 9, 2011

The day I got my first iPhone was life changing. The apps, the Internet and the information available at my fingertips—it was tech heaven. It’s pretty remarkable how advanced phones have become considering the “cutting-edge” capabilities of my first cell …

Tena Mueller
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Tena Mueller

Five Digital Marketing Insights From 2011

December 8, 2011

A lot happens in a year. At the end of every year I like to look back and reflect on the major things I’ve learned that year in regards to digital marketing. Here are some of the highlights from 2011 …

Shailesh G
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Shailesh G

The Benefits of Internships Before College Graduation

December 7, 2011

When I first entered the Walter Cronkite School of Journalism and Mass communication at Arizona State three years ago, I was not too fond of being required to complete an internship before graduation. I moved to Phoenix not only to …

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crose

What keeps E.B. Lane CFO Richard Skufza up at night?

December 5, 2011

“What keeps you up at night or makes you get up in the morning?” These are the questions that are asked of the Phoenix Business Journal’s CFO Advisory Board. The members of this Advisory Board are: Karen Abraham, Blue Cross …

Richard S
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Richard S

Ice Boating above the Arctic Circle

December 1, 2011

Black ice, laced with white webs of blowing snow stretches as far as the eye can see. At 30 degrees below zero, it’s far too cold for the snow to the stick to the glassy black surface and so it blows relentlessly across this vast, frozen lake at the top of the world. At temperatures this frigid, it’s best not expose your skin to the elements for long and so each of us has been given an Arctic Survival suit.

Mark I
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Mark I