Archive for February, 2012

Radio and Internet Create Effective Media Mix

February 29, 2012

As marketers in today’s highly digital and emerging media front, we often find it easy to overlook older media. Let’s face it, we have HD this and HD that, streaming this and streaming that. Smartphones, tablets/iPads, laptops and more are …

Doug Griffin
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Doug Griffin

Blast from the past: E.B. Lane Artwork from the 1960s

February 27, 2012

Advertising was quite different when E.B. Lane opened its doors 50 years ago. Today, we take a stroll down memory lane with this video tribute to some of the agency’s earliest work. Special thanks to Dave Klein for creating this …

Tena Mueller
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Tena Mueller

Continuing education is key to staying relevant in your career

February 21, 2012

“If you don’t like change you will dislike irrelevance even more.” I don’t know who originally said this but we discussed this quote at one of our E.B. Lane leadership meetings recently. What happens if we put the term irrelevant …

Richard S
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Richard S

Celebrate WordPress at WordCamp Phoenix

February 21, 2012

It’s amazing to think how far WordPress has come over the years. I first began using WordPress in early 2007 when a developer friend showed it to me after a dinner party. Yes, I am that geeky. I discuss WordPress …

Shailesh G
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Shailesh G

5 points to consider when creating a Latino-focused brand

February 20, 2012

With over 50.5 million Latinos/Hispanics in the U.S., their buying power is expected to reach $1.5 trillion during this decade. This places food and beverage marketers, retailers (specialty and mainstream) in search of new brands and products to sell to …

Joe Ray
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Joe Ray