Articles by Isabelle J

To you it’s Data. To us it’s Art.

January 19, 2012

We’re talking about the beauty and storytelling of customer and business data. Visualized, patterns emerge and the influence of habit on purchasing behaviors takes form. Our research has shown that when habits are strongly formed they control behavior more predictably …

Isabelle J
Author

Isabelle J

Shift the Way You Shop Arizona

October 11, 2011

E.B. Lane has been working on a Light Rail Wrap for the Shift The Way You Shop campaign on behalf of Local First Arizona along with a new mobile device compatible website. Now in its second year, the Shift The …

Isabelle J
Author

Isabelle J

Stick with Local.

May 27, 2010

You know that need to share a picture, thought or experience with someone or anyone when the moment strikes you? It’s strikes me often – especially in my own Downtown Phoenix backyard.

Isabelle J
Author

Isabelle J

I’m a Local. Ask Me Where to Go.

April 22, 2010

As a native New Yorker, I have to say that moving to Phoenix 10 years ago was a shock to the system. While the livin’ is much easier, I missed my downtown New York scene.

Isabelle J
Author

Isabelle J

Don’t just read about our Moms research. Hear about it too.

July 1, 2009

Why should marketers pay attention to how Moms have refocused their spending on family and self in this economy? To start, they represent over $2 trillion to U.S. brands and influence 85% of all purchasing decisions.

Isabelle J
Author

Isabelle J

Mom Knows Best.

June 19, 2009

Moms learn to follow their intuition and their hearts when it comes to raising their families and running their households. With a little time and experience, their gut reactions tend to be the right ones – especially when it comes to household finances.

Isabelle J
Author

Isabelle J