November 16, 2011
One thing you can count on is that the cost of media is increasing year over year. It is all based on supply and demand, however, with increasing costs of doing business, media vehicles are increasing what they charge advertisers …
June 15, 2011
With the increased penetration of DVRs and clients looking for creative ways to weave their products and services into television shows and movies outside of the commercial break, product placement has been gaining traction as a popular form of advertising.
In the past, product placements were either integrated into a locally produced show or had to have the backing of a national client with a large budget to be considered. Today, however, the popularity of Virtual Placement is making its way to the local market.