March 16, 2012
What will marketing be like in the year 2062? Just as Ed Lane (the founder of E.B. Lane) couldn’t have imagined what marketing is like today, I’m certainly not going to be able to tell you what marketing will be …
March 15, 2012
Click through rate (CTR) is an incomplete metric. Using only CTR to measure digital media campaign success is like using only the rear view mirror to make lane changes on the freeway (there are other views you need to urgently …
February 21, 2012
It’s amazing to think how far WordPress has come over the years. I first began using WordPress in early 2007 when a developer friend showed it to me after a dinner party. Yes, I am that geeky. I discuss WordPress …
December 8, 2011
A lot happens in a year. At the end of every year I like to look back and reflect on the major things I’ve learned that year in regards to digital marketing. Here are some of the highlights from 2011 …
September 22, 2011
In the multi-device, multi-connected world, the consumer’s experience with your brand is moving more and more toward mobile. With 5.2 billion currently active mobile phone subscriptions, mobile is the fastest-growing giant industry on the planet by a wide margin. The mobile …
July 22, 2011
One of the biggest non-social features of Facebook happens to be the fact that anything you post, share or comment gets broadcast to your entire network. For being a social network that is one un-social way to network.
June 17, 2011
Despite its recent IPO,LinkedIn is often overlooked as a social media platform. Recently, this business network has been introducing new features almost weekly and working feverishly to enhance its utility.