For media buyers and planners, the ever-evolving world of emerging media is top of mind. The Out-of-Home space is vast and constantly expanding. The use of Digital billboards has increased exponentially in just the past few years. 

Many advertisers are jumping on the digital bandwagon and for good reason. They’re taking advantage of this new and exciting way to reach consumers and enjoy having the ability to rotate creative or change messaging in minutes. Options for digital Out of Home (OOH) are limitless and we’ve only just begun. These digital boards have opened the door for a lot of smaller companies that now have the ability to advertise their message along a major artery while sticking to a conservative budget (as they’re sharing the cost with other advertisers by running in 8 second rotations). This type of high profile placement was unheard with static boards for companies with lower budgets. Advertisers also appreciate the cost savings that come from eliminating production and/or printing costs as creative is served electronically within minutes from a simple PDF. This is great for advertisers with varying messages, such as the AZ Lottery having to change creative overnight with rolling jackpots…