Archive for the ‘Featured’ Category

The Best and Worst New Shows Revealed

June 21, 2013

With the Upfronts over, all networks have presented their fall prime- time line up.  Now we are left trying to gauge which shows will make it, and which shows will tank, but most importantly which shows we should invest our …

Kirstin J
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Kirstin J

Television Ratings: A Battle is Brewing

May 24, 2013

For many years, Nielsen has stood alone as the one source for TV ratings analytics. However, another company has started to establish a foothold in the industry and may soon become, if not an alternative to Nielsen, a secondary measurement …

Author

Micah Kruckenberg

El Día de La Madre (2X): U.S. Latinos

April 30, 2013

Mother’s Day. It’s a day when we honor and celebrate that special bond of motherhood and love. Not just our own mothers, but all women who are mothers and mother figures. We all know it’s a day where we do …

Joe Ray
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Joe Ray

Here Comes Mobile Marketing 2.0

April 22, 2013

It’s no secret that mobile is a key strategic environment for just about any retailer in an era where most customers are walking around all day with computers in their pockets. However, the mobile space (and mobile marketing for that …

Matthew Gunson
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Matthew Gunson

ADVERTISING AND MEDIA, HERE AND THERE (PART 3 OF 3)

April 22, 2013

This is part 3 of a 3 part series. Click here to read part 2. Radio Talk radio is very popular, mainly because most listeners are young – young people like talk, even senseless talk.  The few remaining stations without …

Marife Macasaet
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Marife Macasaet

Hulu Sells Advertising Based on Traditional TV Measurements

April 3, 2013

If you’ve ever missed an episode of your favorite show or wanted to catch up on previous seasons of a show everyone is talking about, you may have visited Hulu.com to get your media fix. Co-owned by Fox, NBC and …

Author

Micah Kruckenberg

E.B. Lane Wins Two Awards for Digital Marketing

April 1, 2013

E.B. Lane recently won two high profile awards at the TIM Awards presented by The Arizona Interactive Marketing Association (AZIMA). Named after Sir Timothy Berners-Lee, acknowledged father of the World Wide Web, TIM Awards is designed to showcase Arizona talent …

Shailesh G
Author

Shailesh G

Béisbol: A Game of The Americas

March 14, 2013

Last week I had the pleasure of attending the USA vs Mexico opening game for the 2013 World Baseball Classic at Chase Field in Phoenix. For years I’ve been railing on about the intensity Latinos have for baseball. Nothing against …

Joe Ray
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Joe Ray

People talking to People

March 4, 2013

In this time of “Saber-metrics” and the ability to perform extensive analysis (and sometimes re-analysis) of every type of data collected when developing what you hope is a successful recommendation for your client; we should all remember that we are …

Chris R
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Chris R

Responsive Web Design in Action

February 18, 2013

When Mashable declared 2013 to be the year of responsive design they must have been speaking to our digital strategy, design and development teams. We had been working on a responsive design website for a rather large website.  Given the …

Shailesh G
Author

Shailesh G