Archive for the ‘Featured’ Category

ADVERTISING AND MEDIA, HERE AND THERE (PART 3 OF 3)

April 22, 2013

This is part 3 of a 3 part series. Click here to read part 2. Radio Talk radio is very popular, mainly because most listeners are young – young people like talk, even senseless talk.  The few remaining stations without …

Marife Macasaet
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Marife Macasaet

Hulu Sells Advertising Based on Traditional TV Measurements

April 3, 2013

If you’ve ever missed an episode of your favorite show or wanted to catch up on previous seasons of a show everyone is talking about, you may have visited Hulu.com to get your media fix. Co-owned by Fox, NBC and …

Author

Micah Kruckenberg

E.B. Lane Wins Two Awards for Digital Marketing

April 1, 2013

E.B. Lane recently won two high profile awards at the TIM Awards presented by The Arizona Interactive Marketing Association (AZIMA). Named after Sir Timothy Berners-Lee, acknowledged father of the World Wide Web, TIM Awards is designed to showcase Arizona talent …

Shailesh G
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Shailesh G

Béisbol: A Game of The Americas

March 14, 2013

Last week I had the pleasure of attending the USA vs Mexico opening game for the 2013 World Baseball Classic at Chase Field in Phoenix. For years I’ve been railing on about the intensity Latinos have for baseball. Nothing against …

Joe Ray
Author

Joe Ray

People talking to People

March 4, 2013

In this time of “Saber-metrics” and the ability to perform extensive analysis (and sometimes re-analysis) of every type of data collected when developing what you hope is a successful recommendation for your client; we should all remember that we are …

Chris R
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Chris R

Responsive Web Design in Action

February 18, 2013

When Mashable declared 2013 to be the year of responsive design they must have been speaking to our digital strategy, design and development teams. We had been working on a responsive design website for a rather large website.  Given the …

Shailesh G
Author

Shailesh G

Super Bowl Advertising Strategy

January 30, 2013

Since the Denver Broncos got knocked out the playoffs, it has been hard to get excited about the Super Bowl. That, and the fact that many of the “Super Bowl Ads” are already available on YouTube which means I will …

EBL
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EBL

Marketing to Millennials

January 14, 2013

Before I moved back to Denver, Co., I worked at MRM Worldwide on the Microsoft account doing a great deal of B2B CRM programs. So, I have always had a bit of a soft spot in my heart for Microsoft …

EBL
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EBL

Checking in with the Denver Office

December 7, 2012

It has been well over a year since becoming part of the E.B.Lane family here in Denver. And while there are always growing pains when melding any family, the ride has been enlightening, positive and a growing experience for everyone …

Chris R
Author

Chris R

Spanglish: El Bad Boy de Linguistics

September 26, 2012

I’ve always spoken Spanglish. I think it’s safe to say that most bicultural, bilingual Latino (and many non-Latinos) uses Spanglish. If you market to Hispanics, you’re at least somewhat familiar with it. Why? Because we can. Therefore, we do. On …

Joe Ray
Author

Joe Ray