Multicultural marketing | E.B. Lane (The Inside Lane Blog)

Archive for the ‘Multicultural marketing’ Category

Hecho En El USA: El Nuevo Americano Has Arrived

May 10, 2012

We’ve been hearing about Latinos being a younger demographic and how by mid-century we will be the majority. According to Pew Hispanic Center, 22% of all children under 18 in the U.S. are Hispanic. So why do so many marketers seem …

5 points to consider when creating a Latino-focused brand

February 20, 2012

With over 50.5 million Latinos/Hispanics in the U.S., their buying power is expected to reach $1.5 trillion during this decade. This places food and beverage marketers, retailers (specialty and mainstream) in search of new brands and products to sell to …