Don’t just read about our Moms research. Hear about it too.

Why should marketers pay attention to how Moms have refocused their spending on family and self in this economy? To start, they represent over $2 trillion to U.S. brands and influence 85% of all purchasing decisions. However influential they are, over 60% say they feel ignored by marketers. So how can that be?

Check our EBL’s recent interview on financial news radio station KFNN-1510 with Isabelle Jazo, V.P. Brand Strategy, for insights on how to position your brand for Mom relevancy during these unprecedented times.