Wait, Part of The Bachelor is Scripted?!?!
Sad but true – I’m obsessed with The Bachelor. I’ve been a fan of The Bachelor, The Bachelorette & Bachelor Pad since season 1, and haven’t given up on the reoccurring (and typically ridiculous) quest for true love each season. This week, with my weekly Monday night “Bachelor viewing party” of 5, we noticed that Ben and the ladies were referencing a “Leap List.” The 5 of us discussed that we had never heard of a “Leap List.” A “Bucket List” yes of course, but a “Leap List” was new. One girl on the show went onto explain in a duh-tone “doesn’t everyone have a leap list? It’s a list of things you want to do before take the big leap into marriage.” We figured maybe that’s what the kids were doing these days, and moved on with our viewing. Of course we noticed the obvious product placement of the new Honda CRV’s, but it did not even occur to us that the “Leap List” may be related to a product as well. After some googling, and Reality Steve today, I learned that this “Leap List” is something that was created by Honda for their new ad campaign for their CRVs. I may have caught this tie in sooner, had we not DVR’d through the commercials. However looks like Honda’s smooth new version of product placement within the show worked on me, without me having to see the actual commercial. Here’s one of Honda’s new commercials relating to making a list before taking a leap.
This seamless version product placement (through tag line, not actual product) was well thought out, and I find this genius on Honda’s part. What do you think? Taking it too far that The Bachelor would allow such integration into their “non-scripted” show? Or do you appreciate good product placement as much as the next person?
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