To you it’s Data. To us it’s Art.

We’re talking about the beauty and storytelling of customer and business data. Visualized, patterns emerge and the influence of habit on purchasing behaviors takes form.

Our research has shown that when habits are strongly formed they control behavior more predictably than our intentions and goals. Have you ever driven the entire way home and realized you couldn’t remember the actual drive because you were on autopilot? Or, do you find yourself roaming your grocery store’s aisles in the same pattern? That’s the power of habit. It allows us to do more because we automate familiar tasks, but it also makes it more difficult to introduce new ones for consideration. Despite your customer’s best intentions or “goals,” habits dictate the majority of their behavior.

Your data reveals these habits, and allows agencies like E.B. Lane to form hypotheses for strategic planning that are grounded in analyzing consumer behavior, not on applications of broad technological and cultural fads. And, it allows us to track our client’s performance in real time, another common habit of top-performing companies and brands. In fact, among companies that said their investment in marketing technology was world class, 27% track their performance in real time and 39% adjust their campaign performance in real time.

Since we are visually oriented and think in terms of images, data visualization of your performance metrics is the most powerful storytelling and KPI device you can implement. That’s when your data starts becoming as enjoyable and provocative to look at as art.